Job descriptions for social media ministry volunteers

Every social media ministry should include these seven roles…

Note: If you’re a small membership church, a single person may serve in all of the roles below. Larger churches with dedicated staff and volunteers will have an easier time recruiting volunteers for each of the roles listed below.

Social Media Ministry Leader

• Has prior knowledge in social media and marketing. 

• Communicates the social media strategy to church leadership & marketing/media teams.

• Recruits & trains volunteers. Creates a standard operating procedure for each role, and trains the team on the church’s brand voice and messaging. 

• Trains ministry leaders on how to manage their social media accounts. Oversees activity. 

• Works closely with church leaders and social media ministry to ensure there is social media coverage of events outside of normal church hours. 

• Oversees the work of the social media ministry team members (weekly basis).

• Creates a content template & calendar with the social media ministry. 

• Serves as a content editor - reviews content creator’s work for errors prior to publishing.

• Ensures content is consistent across social media. 

• Schedules training opportunities for volunteers via conferences and workshops. 

• Measures and tracks analytics and goals on a weekly basis. Makes adjustments as needed.

  • Meets with the social media ministry on a monthly basis to review analytics and determine the content template and event campaigns for the following quarter. 

  • Meets with the social media ministry and church leadership annually to report on the church’s social media accounts, and revise the social media strategy/goals for the following year. 

• Serves as a backup for the other social media ministry team members. 

Content Creator

• Works with Social Media Ministry Leaders and other team members to develop the content template and content calendar for the month. 

• Gathers content (links, photos, graphics, videos, etc.) for each post and writes the copy for each caption. 

  • Listens to weekly services for content ideas (ex: sermon quotes, worship moments, etc.)

  • Gathers the required information (photos, links, videos, etc) from ministry leaders, church leaders, and members for posts, as necessary. 

  • Works closely with the videographer to capture moments throughout the service.

  • Works with the social media ministry leader, videographer, and photographer to ensure there is social media coverage of church events (outside of regular church hours).

• Provides the graphic designer or videographer with everything they need to create customized content for the church’s social media accounts.  

• Submits the draft of the content to the content editor or social media ministry leader for review. Wait for approval prior to scheduling or publishing online. 

• After approval from the content editor or social media ministry leader, the content editor will upload the post and any accompanying graphics, images, or videos to a social media scheduler. 

• Trains other ministries at the church on how to create content for their social media accounts. 

Content Editor (proofreader)

• Reviews content from the content editor for errors: grammatical, broken links, graphic errors, spelling, etc. Submits approval within a timely manner. 

Graphic Designer

• Works closely with the content creator to produce graphics for the upcoming posts. 

• May work with other ministries at the church to create social media graphics for their ministry’s social media content. 

• Makes the content suitable for social media, if necessary. 

• Uploads all produced content in an organized manner to the church’s online storage. 

• Listens to weekly services with the content editor to gather content ideas from the sermon, worship sets, etc. 

Videographer/Photographer

• Captures memorable moments throughout the service and other related church events using a professional camera or a mobile phone. 

• As necessary, captures real-time video content to publish immediately to social media during church services or other church-related events. 

• Edits real-time video content and photos prior to sending the content to the content creator to publish across social media platforms. 

• Uploads all produced content in an organized manner to the church’s online storage. 

Engagement Manager

• Performs daily engagement tasks across the church’s social media accounts for at least 30 minutes a day. Breakdown: 15 minutes in the morning and 15 minutes in the evening. Daily tasks include: 

  • Responding to comments, mentions, and shares. 

  • Defers negative or sensitive content to the ministry leader. 

  • Searches for mentions of the church across social media. 

  • Connects and engages with ministry partners & local organizations. 

• Reviews the church’s newsfeed for trending conversations and reports the information back to the social media ministry leader and the content creators.

Live Stream Hosts

• As the church, the live stream hosts interact with the audience in the live stream chat on Facebook and YouTube each Sunday & during special events. 

  • Greets online viewers at the beginning of the service. Ask open-ended questions to encourage engagement. 

  • Provides links and contact information when necessary. 

  • Monitors the chat for inappropriate to sensitive information. Removes content that is not appropriate or spam-related. 

  • Respond to sensitive comments and provide theologically sound responses when asked sensitive questions. 

  • Provides the necessary information to the prayer ministry, new members and invitation teams, and ministers when someone comes forward in the chat. 

• After the live stream is completed, make a note of the live stream data (pre-determined by the church) on the live stream report. Examples: reach, impressions, live views, shares, etc.

• If not already done by the media team, replaces the video thumbnail for the live stream across social media platforms. Updates the video caption and background information on all platforms immediately after the service. 

Bonus Role…

Church Ambassadors

• This role is designated for church members (outside of the social media ministry). Each week, they are encouraged to like, comment, or share any and all content produced by the church on social media.

• When applicable, check in at the church or mention (tag) the church when posting church-related content on their personal profiles. 

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