A simple 7-day social media content schedule for churches
Two of my most frequently asked questions are, “How do you make content creation easy?”, and “How do you create daily content for your church?”
My answer? The below 7-day content schedule.
If you’re a small membership church, you’re probably a social media team of one. This simple 7-day content schedule will help you plan your church’s social media content for the next week without sacrificing your entire evening.
But what is a content schedule?
A content schedule says, “We are going to post this type of content on this day of the week”. For example, every Monday could be “sermon recap” day.
When you know exactly what to post each day of the week, you take all of the stress and guesswork out of the content creation process.
So let’s get started! But first, bookmark this page for later.
Simple 7-Day Content Schedule
SUNDAY: All About The Church
If your church publishes a live stream each Sunday, this single day of content is complete.
However, If you would like to post additional “about us” type of content on Sunday evening, focus the topic on what took place during the morning service.
Easy Content Idea: Post three takeaways from the Sunday message with a captivating photo of the speaker.
Advanced Content Idea: Splice out an exciting video clip from Sunday’s service. Add on-screen text transcribing the audio (aka captions). Upload the video content to your preferred platform.
MONDAY: Spotlight a Church Member
Share an appreciation post for the members of your congregation.
Here’s the cool part - If you have more than 52 members in your church, you could spotlight one member a week for an entire year. Meaning … all of your Monday posts are figured out for the year!
Step 1: Make a list of the people you would like to spotlight for the next month, quarter, or year. I would start the spotlight series with your church staff or ministry leaders.
Step 2: Draft what you would like to say about each person. Pro tip: focus on four people at a time. If you’re unsure of what to say, ask a ministry leader or another church member to share what they appreciate about the selected person. Don’t forget to include an unique hashtag for the series. Example: #FacesOfLakeside
Step 3: Find a photo or multiple photos of the selected person in action. If you don’t have a photo of them serving, a photo of them smiling, a head shot could work here too. If you’re still in need of a photo, request a high-quality photo from the selected person or take a photo of them before or after the service. Pro tip: let them know you’ll be featuring them across your communication channels in the future.
Step 4: Pre-schedule your “member spotlight” posts in your preferred platform for the entire month. Pro tip: for flexibility purposes, do not pre-schedule more than a month’s worth of content.
Tuesday: Share How You’re Building Community (internally & externally)
How are you building relationships internally (with each other) and externally (within the local community)?
Internally: Focus on what makes your church unique. How are the members of your church growing in their faith? How are they growing as a church body? What are they learning in life groups or discipleship classes? How are your members spending time together outside of the weekly services?
Externally: How is your church supporting local businesses and organizations in your city? Showcase community partnerships, mission projects, or publish how you’re supporting local businesses surrounding your church.
Wednesday: Share Discipleship-Related Content
I love discipleship type of content because it not only reinforces what your congregation is learning on Sunday or in their small groups, but it also opens the door to conversations with those who may not know Jesus.
Step 1: Brainstorm a problem your online or offline audience may be facing. For example, “feeling lost”.
Step 2: Write down a Biblical solution to that problem.
Step 3: Determine what’s the best way to present the solution (on social media) for the selected problem. For example, would a short video message titled “Remember this when you’re feeling lost” from your pastor convey the message clearly, or would a graphic detailing, “Five Bible verses to read when you’re feeling lost” work better?
Thursday: Promote Upcoming Events
This is the easiest type of content because you’re probably already doing this now. The only difference … instead of posting event promos every day of the week, you’re now dedicating one day a week to promote your upcoming events. Of course, this schedule can be altered to fit your needs, but the goal here is to leave room in your schedule for value-added content.
Here’s a great example of an event promo from Texas Baptists in Dallas, Texas. This eye-catching post includes a photo of the participants and large heading text for the call-to-action.
Friday: Spotlight a church ministry
What are your ministries up to this week? At the beginning of each week, ask the ministry leaders at your church if they have any exciting updates to showcase on the church’s corporate social media accounts. Here are some prompts:
Have you recently completed a ministry project?
What topic are you discussing right now in life group?
Have your members served in a mighty way this week?
How has your ministry grown over the last month or year?
This is your moment to brag on what God is accomplishing at your church (or in your community) through your various ministries. To make sure every ministry receives equal coverage, create a schedule with assigned days for each ministry spotlight.
Distribute this schedule amongst your ministry leaders at the beginning of each month, so they’ll know in advance when they’ll need to submit a ministry report to the social media team.
Saturday: Ask a Question (start a conversation)
Every social media content schedule should include a conversation starter.
Why? Conversation starters allow churches an opportunity to understand their followers on an intimate level. When you take time to understand the people in your online audience, you are telling each person they are a valued member of your community. This two-way conversation builds trust and loyalty, which converts page visitors into first-time guests.
If you’re in need of conversation starters on a variety of topics, download my free guide below.
Free Guide: 52 Conversation Starters for Churches
This resource will provide your church with a full year of conversation starters across 5 categories:
General Introduction
Relationship Building
Church Research
Discipleship
Year End Reflection
Simply post one question per week, respond to each comment, and watch your post engagement skyrocket.
Next Steps: Start Creating…
With this 7-day Content Schedule, your social media ministry will be equipped to create content in a stress-free environment. Let’s cover the seven days again…
Sundays: All About The Church
Mondays: Spotlight a Church Member
Tuesdays: Share How You’re Building Community
Wednesdays: Share Discipleship-Related Content
Thursdays: Promote Upcoming Events
Fridays: Spotlight a Church Ministry
Saturday: Ask a Question
Note: This content schedule is a suggestion. Posting seven days a week is not a requirement for growth, but it will help with saturation. If your social media team only has the capacity to post two or three days a week, then adapt the above schedule to fit your needs.
If you have any questions about content schedules or how to apply them at your church, visit my contact page HERE.
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