July: Social Media Post Ideas for Churches and Ministries
Creating content for your church’s social media calendar (aka content calendar) can be very time-consuming. To save time this month, try one of these social media post ideas for churches and ministries.
Monthly Observations
(view full list here)
National Hot Dog Month
National Ice Cream Month
National Picnic Month
National Park and Recreation Month
Holiday-Related Content Ideas:
(Visit here to see the specific dates for each holiday)
Do you have any postal workers in your church? If so, show appreciation for their hard work on National Postal Worker Day. Combine missions & social media by taking a special gift (sweets or gift cards) to your local post office to show appreciation for all they do, especially during the summer months. Share the experience on social media and encourage your audience to perform a similar act of kindness in their neighborhood.
For Independence Day, share an unconventional post about the freedoms we’re afforded as Americans. Here are some great ideas from Tithe.ly.
For National Fried Chicken Day, share the top three places to enjoy fried chicken in your city. Ask your followers to share their favorite places in the comments. Save the most popular responses in your records for future gift card giveaways.
For World Emoji Day, ask your audience to describe a Bible story only using emojis.
For National Parent’s Day, ask your followers to share a photo of their parents and what they appreciate about them the in the comments.
Give out hot dogs after a Sunday service for National Hot Dog month. Share photos of the experience on social media.
Host an ice cream social during mid-week services. Ask attendees to share their favorite ice cream toppings. Share photos of the experience on social media.
For National Picnic Month, host an outdoor picnic or BBQ one weekend in July. Invite the community to join you. Share photos of the experience on social media.
Share a list of the best parks in your city for National Park and Recreation Month. Make sure you post this list to your church blog to increase your online reach. Now when people search “Best parks in XYZ”, your blog post will pop up. Don’t forget to invite people to visit your church on Sunday at the end of the blog.
Conversation Starters
If you want to see consistent growth in engagement and post reach, churches should dedicate one post per week to creating conversations with their followers. Once the responses start rolling in, your church will have two tasks:
Respond to each comment (unless it’s a troll).
Make a note of the important responses. Add them to your church database, for...
church research, and
future content ideas
In the end, your main goal is to build stronger relationships with your followers. Once you have gained their trust, they’ll become your best advocates. Now, let’s get to the list of questions.
Sample Conversation Starters:
Who has been a spiritual hero in your life?
Name one way you can make a difference in someone’s life today.
Tell us about the most inspirational thing you have experienced this week.
Share your favorite Vacation Bible School memory.
When you first started attending our church, what questions did you have as a first-time guest?
Additional Content Ideas
Take a photo of your church on a beautiful sunny day. Share a comment about July being the hottest and brightest days of the season.
Create a list of indoor family-related activities in your city. Publish the list on your website and social media. Pro Tip: Create a slideshow of each activity and publish to Instagram Reels and Tik Tok to increase your online reach beyond your congregation. Make sure your church is listed as one of the items.
With their parent’s permission, record a video of children sharing what they learned in Vacation Bible School. At the end of the video, invite viewers to join you at Children’s Church each Sunday.
Share an encouraging song lyric over a photo of your worship team, or a congregant worshipping in the sanctuary.
Share a simple prayer families can recite daily as they enjoy a busy summer season of travel, camps, work, activities, and more.
Publish photos from Baptism Sunday. Share what it means to be baptized. Include a link to your website where people can learn more about giving their life to Christ.
With their parent’s permission, ask your students to share how they saw God at work during their school year. Record their responses. Share on social media.
Each week, highlight a local business in your community. Gwinnett Church in Georgia does a great job of showcasing their support for local organizations and businesses with their #forgwinnet hashtag series.
Each week, ask your youth minister/pastor to share a one-minute or less devotional for your social media followers. Share the devotionals on YouTube Shorts, Instagram Reels, Tik Tok, and more.
Ask your worship leaders to share the song they like to sing the most on Sunday mornings. If they aren’t shy, ask them to sing a very short snippet of it. Record the experience and share on social.
Oftentimes, we ask for prayer requests, but we seldom follow-up to see if those prayers have been answered. Share testimonies of answered prayers.
Promote upcoming events in a unique way. Ex: Publish photos from annual events with a link to register for the current year’s event.
Answer a frequently asked questions about Christianity. For a list of questions, Google “Frequently asked questions about Christianity”.
Poll your online viewers: “What was your takeaway from Sunday’s message?” This will also help your pastors gauge how well the congregation is understanding their weekly messages.
Ask a new member to share why they decided to join your church. You can also use their responses in your new member brochures or on your website.
Ask members of your church to share what it means to “Follow God”. Share their responses to Stories on social media.
Share ministry achievements from the previous month.
Give your online viewers a walkthrough tour of your church. Invite your church greeters to be the tour guide. Record the tour and publish it online as a Story. Save the story to your Instagram highlights so first-time visitors will be able to view the inside of your church before they show up in person.
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