A simple 7-day social media content schedule for churches
Article Updated January 13, 2025
If you’re a small membership church, you’re probably a social media team of one and the church’s social media posts are at the bottom of your to-do list.
This simple 7-day content schedule will help you plan your church’s social media content for the next week without sacrificing your entire evening.
If you’re thinking, “What’s a content schedule?”
A content schedule says, “We are going to post this type of content, on this day, each week this month”.
For example…
Sunday: Posts ‘about the message’
Monday: Posts ‘spotlighting church members’
Tuesday: Posts showcasing our ‘church community & partnerships’
Wednesday: Posts on ‘discipleship’
Thursday: Posts ‘promoting upcoming events’
Friday: Posts ‘highlighting our ministries’
Saturday: Posts containing questions to ‘start conversations’
Now that you know what you’re posting each day of the week this month; you have taken all of the stress and guesswork out of the content creation process.
Let’s dive deeper into each of the content types.
Pro Tip … bookmark this page for later, and sign up for my email newsletter to receive weekly social media ministry and marketing tips.SUNDAY: About the Message
If your church publishes a live stream each Sunday, your content for this day is complete.
However, if you would like to go the extra mile, you could publish another ‘about the church’ style of post on Sunday evening. This secondary post should point to your morning service. For example, a moving worship moment or a “mic-drop” moment from the message.
Simple Idea: Post three takeaways from Sunday’s message with a captivating photo of the speaker.
Advanced Idea: Splice out an exciting video clip from Sunday’s service. Add on-screen text transcribing the audio (aka captions). Upload the video content to your preferred platform.
MONDAY: Spotlight a Church Member
Share an appreciation post for the members of your congregation, or ask your members to share a testimony.
If you have more than 52 members in your church, you could spotlight one member a week for an entire year.
Step 1: Make a list of the people you would like to spotlight for the next month, quarter, or year. I would start the spotlight series with your church staff or ministry leaders, then branch out to the members of your congregation.
Step 2: For the appreciation posts, draft what you would like to say about each person. For the testimonials, make a list of four people you would like to reach out to for the current month.
If you’re unsure of what to say about the selected member for the appreciation post, ask other church member to share their thoughts.
Don’t forget to include an unique hashtag for the series. Example: #FacesOfLakeside
Step 3: Find a photo or multiple photos of the selected person in action.
If you don’t have a photo of them serving, ask them to serve and snap a photo of them.
If you’re still unable to get a photo of the person, request a high-quality photo from the selected person, their friends, or loved ones.
Pro Tip: Before you make the request, let the selected person know you’ll be featuring them across your communication channels for a special feature.
Step 4: Pre-schedule your “member spotlight” posts in your preferred platform for the entire month. Use a third-party service like Buffer, or you could use the platform’s internal scheduler.
Pro Tip: For flexibility purposes, do not pre-schedule more than a month’s worth of content.
Tuesday: Share How You’re Building Community
How are you building relationships internally (with each other) and externally (within the local community)?
Internally: Focus on what makes your church unique. How are the members of your church growing in their faith? How are they growing as a church body? What are they learning in life groups or discipleship classes? How are your members spending time together outside of the weekly services?
Externally: How is your church supporting local businesses and organizations in your city? Showcase community partnerships, mission projects, or publish how you’re supporting local businesses surrounding your church.
Wednesday: Share Discipleship-Related Content
I love discipleship type of content because it not only reinforces what your congregation is learning on Sunday or in their small groups, but it also opens the door to conversations with those who may not know Jesus.
Step 1: Brainstorm a problem your online or offline audience may be facing. For example, “feeling lost”.
Step 2: Write down a Biblical solution to that problem.
Step 3: Determine what’s the best way to present the solution (on social media) for the selected problem. For example, the below post ideas are on the same topic, but the media used to present the ideas are different. Which one would work best for your church audience?
A short video message titled “Remember this when you’re feeling lost” from your pastor.
An infographic detailing, “Five Bible verses to read when you’re feeling lost”.
Thursday: Promote Upcoming Events
This is the easiest type of content because you’re already promoting events.
The only difference is instead of posting event promos every day of the week, you’re now dedicating one day a week to promoting your upcoming events.
Of course, this schedule can be altered to fit your needs, but the goal is to leave room in your schedule for value-added content (Ex: posts focused on discipleship).
Here’s a great example of an event promo from Texas Baptists in Dallas, Texas. This eye-catching Instagram post includes a photo of the participants and large heading text for the call-to-action, “Join Us”.
Source: Texas Baptists
Friday: Spotlight a church ministry
What are your ministries up to this week? At the beginning of each week, ask the ministry leaders at your church to share updates to showcase with your church wide audience on social media.
When speaking with ministry leaders, ask them…
Have you recently completed a ministry project?
What topic are you discussing right now in life group?
Have your members served in a mighty way this week?
How has your ministry grown over the last month or year?
Remember this is your moment to brag on what God is accomplishing at your church (or in your community) through your various ministries.
To make sure every ministry receives equal coverage, create a schedule with assigned days for each ministry spotlight.
First Friday: Women’s Ministry
Second Friday: Children’s Ministry
Thursday Friday: Outreach Ministry
If you have more than four ministries, your schedule will continue into the next month or two. Once you reach the last ministry, restart the cycle.
Pro Tip: Distribute this schedule amongst your ministry leaders at the beginning of each month, so they’ll know in advance when they’ll need to submit a ministry report to the social media team.
Saturday: Ask a Question
Every social media content schedule should include a conversation starter.
Why? Conversation starters allow churches an opportunity to understand their followers on an intimate level. When you take time to understand the people in your online audience, you are telling each person they are a valued member of your community.
This two-way conversation builds trust and loyalty, which converts page visitors into first-time guests.
If you’re in need of conversation starters on a variety of topics, download my free guide below.
Free Guide: 52 Conversation Starters for Churches
This resource will provide your church with a full year of conversation starters across 5 categories:
General Introduction
Relationship Building
Church Research
Discipleship
Year End Reflection
Simply post one question per week, respond to each comment, and watch your post engagement skyrocket.
Next Step? Start Creating…
With this 7-day Content Schedule, your social media ministry will be equipped to create content in a stress-free environment. Let’s cover the seven days again…
Sundays: All About The Church
Mondays: Spotlight a Church Member
Tuesdays: Share How You’re Building Community
Wednesdays: Share Discipleship-Related Content
Thursdays: Promote Upcoming Events
Fridays: Spotlight a Church Ministry
Saturday: Ask a Question
Note: This content schedule is a suggestion.
Posting seven days a week is not a requirement for growth, but it will help with saturation (how often people see your content on social media).
If your social media team only has the capacity to post two or three days a week, then adapt the above schedule to fit your needs.
If you have any questions about content schedules or how to apply them at your church, schedule a consultation on my contact page HERE.
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