Creating content for your church’s social media calendar (aka content calendar) can be very time-consuming. To save time this month, try one of these social media post ideas for churches and ministries.

Monthly Observations (view full list here)

• Dog Days of Summer (July 3 - August 11)

• Golf Month

• National Eye Exam Month

Holiday-Related Observations (view full list with dates here)

• The Sunday before or after National Coloring Book Day, give the children in attendance free Bible story coloring books. Share photos of your team distributing the books to the kids in attendance. In the caption, let your online audience know the coloring books will be available for free in the church library or front kiosk all summer long.

• National Watermelon Day is the perfect day to invite your church members to the building for some summer fun, games, and of course, watermelon. Promote the event online, and afterward, share photos of the experience on social media.

• Ask your followers to tag a friend in the comments and share why they appreciate them for National Friendship Day.

• Do you have siblings, more specifically sisters, in your congregation? Set up a low-cost photobooth or ask your photographer to take photos of siblings before and after one of your services. For National Sisters Day, share the photos with an inspirational quote or scripture about sisterhood in the caption.

• Ask your followers to share a photo of their favorite Christian book in the comments for Book Lovers Day. If your church has a church library, share a link to learn more about your library or include instructions on how people can check out books.

• Does anyone in your church like to tell dad jokes? Ask them to share on camera their best dad jokes. Share a compilation video of the jokes for National Tell A Joke Day.

• For World Photography Day, ask your followers to take a picture of something that gives them joy. Invite them to share the photos in the comment section. Share their responses in a #ADayOfJoy type of post, Story, or Reel.

• Do you have any golfers in your church? Request photos of them enjoying a day of golf. Post online for National Golf Month.

Conversation Starters

If you want to see consistent growth in engagement and post reach, churches should dedicate one post per week to creating conversations with their followers. Once the responses start rolling in, your church will have two tasks:

1. Respond to each comment (unless it’s a troll).

2. Make a note of the important responses. Add them to your church database, for...

   • church research, and

   • future content ideas

In the end, your main goal is to build stronger relationships with your followers. Once you have gained their trust, they’ll become your best advocates. Now, let’s get to the list of questions.

Reflection-Style Conversation Starters:

• What’s something big or small, that brings pleasure to your life right now?

• what do you feel most grateful for today?

• What have you learned about Jesus this week?

• What’s your favorite worship song?

• Who inspires you to be better?

Additional Content Ideas

• Share four tips or reminders on how to stay cool during the hottest days of the summer. The tips could be displayed as an infographic, or you could record a video of a person performing (or acting out) each tip/reminder.

• Create a teaching series for young adults preparing to leave for college? Think of important skills they’ll need to have when managing life away from home. For example: How to change a tire, check wiper fluid, charge a car battery, etc. The @DadAdviceFromBo account on Instagram is the perfect example of this type of content.

• Are there any couples celebrating a wedding anniversary this month? Spotlight them on social media.

• What podcasts are your pastors or ministers listening to this summer? Share their favorite podcasts in a single list to Stories or Reels.

• Ask teachers or recent high school graduates to share life advice for students entering high school this fall. Don’t have any freshman in your congregation? Share advice for all freshmen students. This type of post could still be shared by viewers with with freshmen students in their family or friend circles.

• Share an encouraging scripture on hope during uncertain times.

• Ask ministry leaders to share their favorite Bible characters and why they love them. Record their responses on video, or share a photo of each person holding a sheet of paper with the name of their favorite Bible character. In the post caption, share their response.

• Create a YouTube playlist with all of the songs your worship team sang last month. Share a link to the YouTube playlist across social media. Encourage your audience to listen to the playlist at work, on their drive home, or while they work out. Add more songs to the playlist each month.

• Take a photo of your church greeters. In the caption, share why you appreciate this ministry and how people can serve with them.

• Share a misunderstood Bible verse. In the caption, share the correct meaning of the passage and why people often quote it out of context.

• By now, your church should have annual report-style data from the first half of the year. Create a post showcasing how God has been at work through your church community this spring. Here a great annual report style post from @notworkrelated_ on Instagram.

• Share an easy-to-recite prayer for your followers to pray each morning. Share the prayer text on a graphic so your followers can save the graphic to their camera roll for later.

• Each week, share a powerful quote from Sunday’s message. Use a premade template from Canva to graphically display the quote.

• Is your church serving on a mission project this summer? Share 1-10 photos of the experience with a testimony from one of the participants. Don’t forget to tag and label each photo to increase your reach (reach = more people seeing your content). If you’re sharing on Facebook, make sure there’s a caption for each photo. This way when people share a single photo from the ten uploaded, there will be a caption shared with the photo.

• What’s the difference between the Bible translations? Give a definition for each in a fun infographic style type of post. Here’s a a great example by @ChurchComms on Instagram.